Hoover

web promo integration content

Hoover is a world famous vacuum cleaner brand that gave name to this home appliance. Hoover in English means “vacuum cleaner”. We created and supported the company’s new website.

Hoover is a part of Candy Hoover group; creation of the Russian website for Hoover was part of a large-scale project on the company’s websites localization and promotion.

To improve customer experience in comparison to the original Italian website, we created several features:

  • The journey to the microworld of dust and particles which helps to choose vacuum cleaner
  • Comparison of products
  • Notebook for favorite products
  • Detailed description of technologies
  • Product gallery
  • “Where to buy” and “service” sections.

We employed the same principle as with the rest of the project websites: to be one step ahead. From 2004 to 2008 two different versions of the website were created.

In the same manner as in Candy project, CMS was created for ASP/Oracle platform and the groundbreaking (for the day) SmartSite responsive technology.

Deliverables

web promo integration content

Release date

03.06.2008

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www.hoover.ru

Candy Hoover website design
Responsive website

Candy Hoover group websites were, perhaps, the first to apply the concept of responsive design. We created and used SmartSite technology that allows to:

  • Determine the user screen resolution
  • Determine the connection speed

For instance, we showed images with a smaller resolution to dial-up Internet users and increased the layout as well as the font and image size for wide screen desktops with the fast Internet.

Outcomes

8years

of collaboration

2

versions of the website

700

work hours of priceless experience

Guiseppe Beretti
“I'm satisfied that our goals are handled fast and in a professional manner. The agency contacts our Italian colleagues in the HQ and IT department directly and it is extremely convenient. Good job!”
Guiseppe Beretti  — Candy Hoover group, CEO

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