Hoover

webpromointegrationcontent

Hoover is a world famous vacuum cleaner brand that gave name to this home appliance. Hoover in English means “vacuum cleaner”. We created and supported the company’s new website.

Hoover is a part of Candy Hoover group; creation of the Russian website for Hoover was part of a large-scale project on the company’s websites localization and promotion.

To improve customer experience in comparison to the original Italian website, we created several features:

  • The journey to the microworld of dust and particles which helps to choose vacuum cleaner
  • Comparison of products
  • Notebook for favorite products
  • Detailed description of technologies
  • Product gallery
  • “Where to buy” and “service” sections.

We employed the same principle as with the rest of the project websites: to be one step ahead. From 2004 to 2008 two different versions of the website were created.

In the same manner as in Candy project, CMS was created for ASP/Oracle platform and the groundbreaking (for the day) SmartSite responsive technology.

Deliverables

web promo integration content

Release date

03.06.2008

Visit site

Candy Hoover website design
Responsive website

Candy Hoover group websites were, perhaps, the first to apply the concept of responsive design. We created and used SmartSite technology that allows to:

  • Determine the user screen resolution
  • Determine the connection speed

For instance, we showed images with a smaller resolution to dial-up Internet users and increased the layout as well as the font and image size for wide screen desktops with the fast Internet.

Outcomes

8years

of collaboration

2

versions of the website

700

work hours of priceless experience

Guiseppe Beretti
“I'm satisfied that our goals are handled fast and in a professional manner. The agency contacts our Italian colleagues in the HQ and IT department directly and it is extremely convenient. Good job!”
Guiseppe Beretti  — Candy Hoover group, CEO

Case studies

e-commerceb2bweb

Radius

ECommerce wholesale platform for Radius group

view case
webstrategystorytelling

Million Hearts

Digital storytelling is on a mission to help kids defeat a cancer.

view case
webuiintegration

Курс

The complex solution for innovative gambling club: from concept, software and hardware to deploy of the system.

view case
promowebux

Velis by Ariston

Promotional website for the thinnest and fastest Ariston water heater.

view case
START A PROJECT

We work around the clock for amazing results for our clients. We will be happy to answer your call from 10-00 AM to 8-00 PM on weekdays.

MOSCOW

Moscow — Russia Varshavskoe highway, 28А +7 495 646 123 9

VILNIUS

Vilnius — Lithuania Smolensko gatvė, 10c +370 5 207 81 37