web promo integration content

Hoover is a world famous vacuum cleaner brand that gave name to this home appliance. Hoover in English means “vacuum cleaner”. We created and supported the company’s new website.

Hoover is a part of Candy Hoover group; creation of the Russian website for Hoover was part of a large-scale project on the company’s websites localization and promotion.

To improve customer experience in comparison to the original Italian website, we created several features:

  • The journey to the microworld of dust and particles which helps to choose vacuum cleaner
  • Comparison of products
  • Notebook for favorite products
  • Detailed description of technologies
  • Product gallery
  • “Where to buy” and “service” sections.

We employed the same principle as with the rest of the project websites: to be one step ahead. From 2004 to 2008 two different versions of the website were created.

In the same manner as in Candy project, CMS was created for ASP/Oracle platform and the groundbreaking (for the day) SmartSite responsive technology.


web promo integration content

Release date


view case


Candy Hoover website design
Responsive website

Candy Hoover group websites were, perhaps, the first to apply the concept of responsive design. We created and used SmartSite technology that allows to:

  • Determine the user screen resolution
  • Determine the connection speed

For instance, we showed images with a smaller resolution to dial-up Internet users and increased the layout as well as the font and image size for wide screen desktops with the fast Internet.



of collaboration


versions of the website


work hours of priceless experience

Guiseppe Beretti
“I'm satisfied that our goals are handled fast and in a professional manner. The agency contacts our Italian colleagues in the HQ and IT department directly and it is extremely convenient. Good job!”
Guiseppe Beretti  — Candy Hoover group, CEO

Other case studies



We developed an e-commerce website for an iconic brand of Japanese knives.

view case

Four stories about warmth

Four residences, four families and four heating systems with Ariston boilers.

view case


Promotional website for the most simple and fine microinfusion pump.

view case

Messer Meister

Messermeister is the all new, emotional and hardcore online store of accessories for men.

view case

We work around the clock for amazing results for our clients. We will be happy to answer your call from 10-00 AM to 8-00 PM on weekdays.

+7 495 646 123 9


Moscow — Russia Varshavskoe highway, 28А