Zamok Korolya

webe-commerceuxresponsive

Zamok Korolya is a sanitary appliances store. There you can find positively anything you need for your bathroom. We led the concept and design direction of the eCommerce experience.

Goal

To simplify the complicated and to make the incomprehensible obvious. The most important task we had was to create a user-friendly purchasing system for the complex products with multiple connections to each other. The peculiarity of sanitary wares is that one item could fall into a whole group of elements with various parameters, or, vice versa, become a part of a set. Consequently, we had to somehow unite all this in a well-structured interface for an eCommerce platform that the user would feel familiar with. This interface had to have as few steps to checkout as possible.

Solution

The platform was given a minimalist look with an accent on products and collection designs. To assist customers in choosing complicated items like douche cabins we created an automated online assistant, as well as an option of parameter choice on item pages and various templates depending on the item type.

Overall, we have created 28 templates, a set of reference images, interface elements, and a guide for the developers and content managers.

Deliverables

web e-commerce ux responsive

Release date

01.03.2014

web design for sanitary ware online store
ecommerce user interface
user experience in large catalogue
ecommerce design
UI/UX
UX: product comparison
UI/UX users cabinet
ecommerce templates

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MOSCOW

Moscow — Russia Varshavskoe highway, 28А +7 495 646 123 9

VILNIUS

Vilnius — Lithuania Smolensko gatvė, 10c +370 5 207 81 37