“Tarusskie dachi” is the prestigious countryside near the famous russian city Tarusa. We’ve created the identity, prints and website for this outstanding place, where at different times lived well-known writers, artists and even astronomers.
Tarusa was the source of inspiration of Konstantin Paustovsky, Russian writer, Vasily Polenov Russian landscape painter, Yakov Zeldovich nuclear and astro-physicist.
When you choose the place to live the details matter: location, environment, ecology, neighbors, climate, engineering services. But first of all we talk about the uniqueness of the place, so that the potential buyer wanted to go there — at least in order to have own experience of that atmosphere.
The basis of the logo is summer forest: wood and shades of grass. We was inspired by «Valley of dream» the place near “Tarusskie dachi” and called so by Marina Tsvetaeva, Russian poetess, who lived in Tarusa.
We've chosen a special tone for the copywriting, studied and talked about the history of the place and its surroundings on the website.
id logo web copywriting content