Acti-fine

webuxpromofront-end

The promotional site for a small thing that helps save thousands of lives. A cool thing doctors will appreciate. Acti-fine is a precise microinfusion pump that probably is the fastest to set up. This feature matters when every second counts.

Goal

Acti-fine Microinfusion Pump is an innovative product supplied by M. Schilling GmbH Medical Products. The infuser would be of interest to doctors due to its ergonomical design and to purchasing agents due to its affordability.

We needed to create a promotional website that would attract specialists' attention with the first click and that would provide detailed insight into the benefits of the product.

Together with the client, we analyzed the product's competitive benefits as well as target audience needs and criteria for making a buying decision.

Solution

The website for the Acti-fine Microinfusion Pump was based on the onion principle. The basic information targeted for “scanning” customers is conveyed visually and through concise headers. The full information is shown when the customer expresses interest in the details.

The main message that Acti-fine Microinfusion Pump is easy to use and is precise, is also brought out by the minimalist design and high-quality images of the product.

Deliverables

web ux promo front-end

Release date

28.12.2015

Visit site

It is not uncommon for good products not to have enough high-quality images. We did the photoshooting, image retouching, and detail rendering for the website. Our goal was to convey the sensation of a flawless product that one can “touch”. That's why a doctor's hand with an infuser became the focus image.

We focused on user experience, interface reactions and usability.

To achieve the website performance, we additionally optimized scripts and css styles, served separately retina and non-retina images.

Awards

AWWWARDS: Special mention
Onepagelove — site of the day.

Outcomes

There was substantial growth of user involvement in comparison to a generic website.

7.2%

low bounce rate

6.9

high visit depth

3min

average visit time

Gregory Demidov
“I was completely satisfied with my experience with the proactive OKC Media team. They offered the creative idea to translate my marketing vision of values for my clients to simple visual language.

Of course, its a doubly difficult to create a good promo website for a medical device: to convey the basic idea to target audience, and to make high quality images of the product. All the project goals have been achieved in time and we got a really sucsessful tool for promotion.”

Gregory Demidov — M. Schilling GmbH Medical Products, Senior Business Development Manager

Case studies

e-commercewebintegration

WÜSTHOF

An eCommerce website for knives made in Solingen.

view case
webpromointegration

Maison de Vazaro

The concept, design and development of the website for the luxury kitchenware and interior design items brand «MAISON DE VAZARO».

view case
webpromocontent

Fuel Future

The promo for the company which switches cars from traditional petrol to natural gas.

view case
e-commercewebintegration

Arcos

An eCommerce platform for the official website of Arcos in Russia.

view case
START A PROJECT

We work around the clock for amazing results for our clients. We will be happy to answer your call from 10-00 AM to 8-00 PM on weekdays.

MOSCOW

Moscow — Russia Varshavskoe highway, 28А +7 495 646 123 9

VILNIUS

Vilnius — Lithuania Smolensko gatvė, 10c +370 5 207 81 37