The promotional site for a small thing, which helps save thousands of lives. A cool thing which doctors will appreciate. Acti-fine is the precise microinfusion pump that probably fastest in setting up. The feature matters when every second counts.
Acti-fine microinfusion pump is an innovative product supplied by M. Schilling GmbH Medical Products. The infuser would be of interest to doctors due to its ergonomical design and to purchasing agents due to its affordability.
We needed to create a promotional website that would attract specialist attention from the first click and provide a detailed insight into the benefits of the product.
Together with the client, we have analyzed competitive benefits, as well as target audiences needs and criteria for making a buying decision.
The website of Acti-fine microinfusion pump was based on the onion principle. The basic information targeted for “scanning” customers is conveyed visually and through consice headers. The full information is disclosed when the customer shows interest to detail.
The main message is that Acti-fine microinfusion pump is easy to use and precise is also brought out by the minimalist design and high-quality images of the product.
It is not uncommon for good products not to have enough high-quality images. We did the photoshooting, retouching images and detail rendering for the website. Our goal was to convey the sensation of a flawless product that one can “touch”. That's why a doctor's hand with an infuser became the focus image.
We focused on user experience, interface reactions and usability.
Substantial growth of user involvement in comparison to a generic website.
low bounce rate
high visit depth
average visit time
Of course its a doubly difficult to create good promo website for a medical device: to convey the basic idea to target audiences, to make high quality images of the product. All the project goals have been achieved in time and we got a really sucsessful tool for promotion.”