Japancars

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Japancars is a legend in the Russian world of Japanese auto services. Their post-warranty auto service, created by car aficionados, has become iconic in the field. We have provided all the creative and digital promotion services for the company.

Japancars project involved more than creating websites, promotions and search engine optimization.

Our partnership with Japancars allowed us to improvise, run tests, and introduce cutting-edge promotion methodology that would become the golden standard years later:

  • SEO promotion of long tail keywords
  • Search engine marketing
  • Landing pages
  • Visual positioning
  • Live support
  • Virtual tour

From 2003 to 2012 we worked on creative promotion for Japancars.

Our strategy was acquisition of customers with Japanese cars from 3 to 7 years old, positioning the service center, and promoting client loyalty.

We developed the primary website and a group of promo websites to attract the owners of specific cars.

Deliverables

web id print promo copywriting content seo

Release date

05.03.2003

Visit site

Japancars business and loyalty cards
Japancars business and loyalty cards — created with the Japanese minimalistic style in mind: less words, more symbolism.
website for auto service

In 9 years we created about a hundred banners, pictures and illustrations for the eCommerce platform and promotional materials.

illustrations for auto service

To promote auto services for Toyota, Nissan and Mitsubishi landing pages and microsites were used.

Toyota — a microsite to promote repair services for Toyota.
Nissan — a microsite to promote repair services for Nissan.

A special vibe was added to the auto service itself: we put Japanese paintings and put tailor-made haikus onto the walls of the building.

“In the Land of the Rising Sun
Don't you drive, samurai:
Meditate in your car in silence.”

“I hit the gas.
My shadow is further
And further behind.”

Outcomes

During the time of our collaboration, Japancars from a local auto service grown into one of the most recognizable networks for Japanese car auto services.

№1

in search engines for Japanese car auto services till 2012

100%

Japancars were the first to attract clients through the Internet only

9years

of collaboration with 11 websites created

Aleksandr Leshchenko
“Internet provides us the majority of customers. At OKC we got a comprehensive package: an eCommmerce platform, search engine optimization and graphic design. Within the nine years of cooperation there have appeared web sites made to imitate our page; our competitors have started to fake our business cards. That’s so cool! It speaks for itself, don’t you agree?”
Aleksandr Leshchenko — Japancars, CEO

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MOSCOW

Moscow — Russia Varshavskoe highway, 28А +7 495 646 123 9

VILNIUS

Vilnius — Lithuania Smolensko gatvė, 10c +370 5 207 81 37