OKC.Media and The Institute of Modern Art teamed up to educate the next generation of designers

An increasing number of young people want to develop their skills in digital communications and design. They want to work and create in the same environment they are used to. The creative agency OKC Media and The Institute of Modern Art agreed on a partnership to educate of students and masters of the Graphic Design Department.

“It’s a great opportunity to help the next generation of designers gain practical skills of real work with digital products. Our mission is to reveal the role of design in business processes, let students dive into creative techniques, and to share what inspires us” said Vadim Smirnov, Creative Director of OKC.Media.

“Working closely with industry experts is a great success and a guarantee of tremendous professional growth for both students and leading teachers of related disciplines. The modern digital transformation leaves no chance for the outdated communicative design of the past years. Design of digital products is an actual vector of development” said Yulia Vaserchuk, Head of the Graphic Design Department at the Institute of Contemporary Art.

The Institute of Contemporary Art has been educating specialists in the area of culture and art since 1992. Actors, film directors, designers, journalists, pop and academic singers, instrumental performers, producers and managers have all been educated in at the Institute. The Graphic Design Department provides professional education in the areas of branding, graphics, interactive and web design.

The creative agency OKC.Media has been helping its clients develop their businesses since 2001 by creating digital advertising campaigns, brand identities, online stores and promo websites. It is among the Top 3 Russian agencies specialising in the marketing of household goods (according to the Rating Runeta), among the top ten agencies in the field of e-commerce, branding and SMM. The company's portfolio includes works created for leading Russian and foreign brands: Ariston, Candy, DAB, Gillette, Luxottica, Rambler, Shatura. The agency's projects are recognised worldwide: A' Design Awards, AWWWARDS, Rating Runeta, Golden Website and others.


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